Some of our garden centre customers are amazing. Owners and managers have amassed such a diverse range of practical skills and knowledge. Site redevelopment, implementing EPOS systems, planning marketing strategies and, of course gaining expertise in an ever broadening range of specialist product areas. And all without the specialist departments which the larger retailers must rely on.
Simply the best Christmas!
See how Green Magic poster frames, A-boards, Poster Snap banner hanging rails and and large format media were used at the new Barton Grange garden centre to help create an award winning Christmas display - judged the best in the country 2008 in a competition run by the Garden Centre Association.
So why do garden centres use large format printing of point of sale material?
Their shops are big, the outdoor shopping area even bigger. And nothing works like good POS to convert browsers into buyers. Here at Green Magic we anticipated the trend and determined to come up with a good packege for our customers.
So we researched the best solutions - the best printers, the right inks and media, and the systems needed to present printed output professionally - and economically. We knew indoors alone was not enough - it had to include outdoors as well.
Five years ago we presented our first package. The uptake has been impressive and has spurred us on to come up with ever more ways to display the large and small format output these customers now produce.
We supply a wide range of businesses and organisations
We don't just supply garden centres! We supply many other sectors: an important one being the sign and graphics industry. We supply lots of sign makers and printers with poster frames, graphic display systems and so forth. Our involvement with graphics industry pros has kept us abreast with the latest technologies and display ideas.
The products we have designed, manufactured or sourced for the sign trade have also filtered down to our retailer customers, and especially to our garden centre friends. We now find that visitors to the UK are amazed by the quality and sophistication of what the best garden centres are achieving.
Epson range of large format printers
The Epson Stylus Pro 7700 and 9700 are ideal printers which we supply and support. The inks are effectively fade-proof and water proof outdoors (applied to the correct media) for the duration of a seasonal promotion.
The Epson Stylus Pro 4800 is its baby brother. Instead of printing on 610mm (24in) wide roll media, it prints on the narrower roll width of 420mm (17in) - as well as on cut sheets of paper drawn from a conventional (though larger than usual) paper feed cassette.
The display hardware we supply includes poster frames and banner rails such as Poster Snaps. These are ideal for hanging drop banners in spaces with high ceilings or in windows.
Strictly these are medium format printers rather than large since large format printing businesses have much wider machines using solvent inks. The prints will last outside for years rather than months, but do you need that for a Spring Madness Promotion?
The price level of such printers is £10k+ as opposed to the well under £3k all in price (including spare inks, media rolls, poster frames, banner rails and some banner stands etc.) which you can budget to pay for a 24in wide 7800 model.
NOTE: Before you buy one these printers elsewhere please let us quote and advise you as to the best option).
Flying Arc - another innovation from Green Magic
The Arc system is a new product range we have designed around our own Arc profile. It is available in Fixed Arc and Flying Arc versions. See picture left.
Flying Arc is a large curved graphic panel which is very light and can be suspended easily from ceilings. The image can be updated when required - self printed if you invest in one of our printers.
Details of all these products, including Epson printers and our special range of compatible media, are all included in the latest Green Magic 2007 catalogue.